International Conference on Personalized Marketing and Management (ICPMM - 24)

19th - 20th December 2024 Frankfurt, Germany (Hybrid Event)

Call for Paper
  • Personalized marketing
    Personalized advertising and advertisement management
    Personalized communication and relationship management
    Consumer culture theory
    Consumer behavior and behavior analysis
    Customer relationship management
    Personalization and customized advertising
    Statistics on marketing personalization
    Identity-driven marketing
    Marketing segmentation and target analysis
    The future of personalized marketing
    Customer data management for personalized marketing
    Business informatics for personalized marketing
    The customer centric marketing revolution
    One-to-one marketing

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