International Conference on Mobile Marketing Applications (ICOMMA - 24)

Mobile marketing and advertising theory
Social media and mobile
Digital business models
Location-based mobile marketing innovations
Global, environmental, cultural, and/or political activities on mobile marketing
Next generation technologies in mobile marketing
Branded entertainment in social media
Social media users’ response to advertising initiatives
Advertising effectiveness in social media
Consumer behaviour within the context of social media
Social media as a source of information for marketing communications
Trust and permission in mobile advertising
The impact of mobile technology on marketing initiatives
Advertising on social websites
Electronic word of mouth
Mobile advertising and promotion
Consumer behaviour within the context of mobile advertising
Location based mobile advertising
Search mobile advertising
Indoor positioning system of smart phones
Mobile geographic information systems
Location-based marketing for smartphone users
Location-based marketing strategies
Mobile marketing applications
Geofencing for business