International Conference on Database Marketing and Data Driven Marketing (ICDMDDM - 24)
21st - 22nd November 2024 Manchester, UK (Hybrid Event)
- Database marketing
Database marketing techniques and models
Statistical modeling and analysis for database marketing
Database marketing for marketing decision-making
Marketing analytics and information science
Database marketing management
Customer strategy management
Multichannel customer management
Social media and database marketing
Customer privacy and database marketing
Customer lifetime value
Sources of data and data management
Test design and analysis
The predictive modeling process
Statistical issues in predictive modeling
Market basket analysis
Collaborative filtering
Discrete dependent variables and duration models
Cluster analysis
Decision trees
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