International Conference on Scientific Marketing and Marketing Strategies (ICOSMMS - 24)
9th - 10th December 2024 Salta, Argentina (Hybrid Event)
- Scientific marketing
Scientific marketing tools and techniques
Scientific marketing plan implementation and development
Scientific advertising and customer relationship management
Marketing intelligence and analytics, informatics
The development of scientific marketing
Data collection, storage, management and mining for marketing applications
Business intelligence, analytics and informatics for marketing applications
Mathematics and statistics in scientific marketing
Customer satisfaction measurement
Market sizing and market share sizing
Competitive profiling and benchmarking
Effectiveness testing
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